← All work 003 Bank Audi
An empty parking space that sells a car loan.
01 The brief
Bank Audi wanted to announce the return of its car loans, with something more interesting than a simple announcement.
02 The context
In Lebanon, the financial crisis had broken people’s trust in banks. So the campaign had to bring the bank closer to its clients, not just sell a product.
03 The spark
The idea came from a neighbour who was renting out his parking space because he had no car.
04 The idea
An empty parking space with one line: “We fill the gap together?” The bank becomes a partner that helps complete the picture, carried across poster, website and social media.
Print campaign
Translation: “We fill the gap together?”
Website
The campaign extends into a digital interface. The empty space becomes part of the user journey, reinforcing the idea of completion while leading into the loan process.
Social media
A modular system built on the parking grid. Each post highlights one benefit while keeping the same visual language: fast approval, flexible installments, low interest rates and no down payment.
